LED REBRAND CAMPAIGN AND CREATED MARKETING GROWTH STRATEGY FOR A TECHNOLOGY/DATA BRAND PROTECTION FIRM.
CHALLENGE Potoo is a rapidly growing data firm that offers insights and solutions to brands to help them navigate their position in the online marketplace. With more than 500 brands to manage, and boasting 2800% growth over the last 4 years, the team wanted to transform their image, establish themselves as a thought-leader in the industry, and set up a path for even greater growth and visibility.
STRATEGY To manage the many goals set forth by the team, a many-pronged approach was necessary, set up in phases. The first was to rebrand, eschewing the original bold but cartoony logo for a more scalable mark that connotes the fierce protective image the firm represents. Next came the website
SOLUTION I rolled out a new logo (created by Hagopian Ink www.hagopianink.com), wrote and designed a new website, and created a brand voice to be used in the new social media campaigns I instituted for Twitter, Instagram and LinkedIn, as well as articles. I also created a blog to showcase these articles, and instituted a schedule for publishing them weekly, establishing the company as a thought-leader in the field. I set up the foundation for an external newsletter for clients and prospective clients, to contain the most recent articles and industry news. And wrote press briefs to send out to local and national media.